SF Home Care

I built SF Home Care’s WordPress site from mockups the agency provided, and I’ve kept it running since: plugin, PHP and WordPress updates, fixes, and new pages as the agency needs them.

In 2026 I rebuilt the site from the ground up on a custom WordPress theme of my own, built on ACF, in place of the stock theme it had run on, and relaunched it that September, with a private test copy where changes are tried before they go live.

Around the relaunch I also worked through the owners’ whole list of changes from a review call: a single flexible care plan in place of the priced packages, address links that go straight to their Google Business listing, one form system instead of two, analytics that wait for cookie consent, the Meta pixel removed so page visits no longer reach Meta, and two-step verification on every login.

Visit SF Home Care

SF Home Care is a boutique home care agency in San Francisco that keeps its client base intentionally small rather than scaling up. Its founder came from a hospitality background before moving into caregiving, and the About page runs that story in first person next to a personal photo rather than stock imagery. That page’s own headline, “We make home care personal,” set the tone I wrote the rest of the site copy to match. The site also gives the agency’s LGBTQ+ Inclusive Care commitment and its donation-funded Community Care Fund their own sections, built alongside the core service and care-plan pages.

Website Design

Research & Development